Healthcare Digital Transformation & Advisory · GCC & Europe

From manual chaos to a digital command center.

Lumina helps healthcare organizations find the gaps, digitize the workflows and grow the business — led by a physician-executive who has built healthcare operations from scratch, not just advised on them.

Hospitals · Home healthcare · Laboratories · Clinics · Insurers · Healthtech

What we fix

  • ✕Operations still running on Excel, WhatsApp groups and phone calls
  • ✕Cancellations, postponements, no-answers and missed SLAs
  • ✕No real-time view of KPIs, capacity or performance
  • ✕Revenue leakage: unbilled work, weak pricing, slow collection
  • ✕B2B, insurance and corporate growth that has stalled
→ Into measurable, digital, scalable operations.
12 yrsAt Bupa Arabia — from medical pre-authorization to leading Virtual Hospital Operations
5 citiesVirtual Hospital Operations built from scratch across Saudi Arabia
12+Home healthcare service lines led end-to-end — nursing to lab to EMT
~120Staff users on an operations portal designed and built in-house
The film

Lights on.

Missed visits. Lost revenue. Families waiting. See what happens when a home healthcare operation moves from chaos to a command center — in 70 seconds.

Services

Everything a healthcare entity needs to modernize — under one roof.

Strategy without execution is a slide deck. Every Lumina service ends in something that works on Monday morning: a system, a process, a dashboard or a signed partnership.

Core

Digital Transformation & Automation

Replace spreadsheets, WhatsApp groups and phone chasing with systems your teams actually use.

  • Digital roadmap & business case
  • Operations portals, scheduling & dispatch
  • Exception queues, alerts & workflow automation
  • HIS / LIS / insurer integration oversight
  • Practical AI use-cases with measurable ROI

Operations Design & Excellence

Operating models that scale without adding headcount at the same rate as volume.

  • Operating model & org structure
  • SOPs, SLAs & escalation paths
  • Capacity, staffing & scheduling models
  • Quality, patient safety & experience
  • Job descriptions & recruitment plans
Core

Business Development & Growth

Turn capability into revenue through the right channels and the right price.

  • B2B, insurance, corporate & government channels
  • Partnership structuring & negotiation support
  • Proposals, quotations & tender responses
  • Cost-to-serve & pricing models
  • Profitable service packages

Dashboards, KPIs & Command Centers

See what is happening now — not at month-end.

  • KPI framework & tiering
  • Live operational dashboards
  • Command-center design
  • Daily operations digest
  • Board & executive reporting

New Service Line Launch

From idea to go-live for home healthcare, virtual care, home lab collection, corporate health and more.

  • Feasibility & market entry
  • Service design & pricing
  • Licensing & readiness checklist
  • Vendor & technology selection
  • Go-live & 90-day stabilization

Executive Advisory & Team Training

Fractional COO / transformation lead for organizations that need senior hands-on leadership without a full-time hire — plus practical workshops for supervisors, call-center and operations teams.

Discuss advisory
Flagship offer

Lumina Gap Analysis

Know exactly where your organization stands, what it is costing you, and the shortest path to fix it. We assess six lenses and give you a prioritized, costed action plan — not a generic report.

Operations & WorkflowScheduling, dispatch, case lifecycle, turnaround times, handovers
Digital & Data MaturitySystems, integrations, manual work, reporting, data quality
Commercial & RevenuePricing, contracts, payer mix, leakage, cash collection
Quality & Patient ExperienceSafety, complaints, SLAs, follow-up, patient journey
People & OrganizationStructure, roles, productivity, capacity, accountability
Governance & ReadinessPolicies, controls and readiness against the standards that apply to you

What you receive

  • ✓Current-state process maps and pain-point inventory
  • ✓Gap heat-map scored by business impact, risk and effort
  • ✓Estimate of operational and revenue leakage
  • ✓Prioritized roadmap with owners, timelines and KPIs
  • ✓Executive readout for your leadership or board
Immediate fixes
30-day stabilization
90-day improvement
Long-term scale
Request a Gap Analysis

Typical duration: 2–4 weeks, depending on scope and sites.

How we work

The Lumina 4D Method

A practical path from problem to measurable result. MVP first, then scale.

01

Diagnose

Go to the floor, the data and the patient journey. Quantify the gaps — no assumptions.

02

Design

Redesign the workflow, roles, SLAs and KPIs before choosing any technology.

03

Digitize

Build or select the right tools — portals, dashboards, automation, integrations — starting with an MVP.

04

Deliver

Go live, train teams, track KPIs and stabilize until results hold without us.

MVP over perfectionPatient safety firstPrivacy & data security by designMeasured in KPIs, not slidesBuilt for real-world healthcare operations
Ways to engage

Start small. Scale when it works.

Free · 30 minutes

Discovery Call

Understand your situation, pain points and goals. You leave with a clear view of where to start.

Book a call
Fixed scope · 2–4 weeks

Gap Analysis Sprint

Independent diagnosis across six lenses with a prioritized, costed roadmap.

Request scope
Outcome-based · ~90 days

Transformation Program

We implement: redesign, digitize, train and stabilize — tracked against agreed KPIs.

Discuss program
Monthly

Advisory Retainer

Fractional senior leadership, board support, partner negotiations and ongoing guidance.

Discuss retainer
Who we serve

Built for every part of the healthcare value chain.

Hospitals & Clinics

Patient flow, outpatient operations, digital front door, revenue cycle and partnerships.

Home Healthcare Providers

Scheduling, dispatch, visit lifecycle, cancellations, staffing, pricing and B2B growth.

Laboratories & Diagnostics

Home collection logistics, turnaround times, LIS integration and B2B price lists.

Insurers & TPAs

Virtual care, pre-authorization workflows, provider networks and care-management programs.

Healthtech & Digital Health

Product-market fit, operational design, go-to-market and provider partnerships in the GCC and Europe.

Investors & New Entrants

Market entry, operational due diligence, business plans and service-line feasibility.

Proprietary toolkit

Frameworks built in real operations — not in theory.

Clients get access to tested operating frameworks developed while running multi-city healthcare services.

3-Clock SLA ModelTrack response, scheduling and completion time — separately and visibly.
Case Lifecycle ModelOne status language from request to closure, across every team.
Cancellation Root-Cause TaxonomyNine standard reasons that turn lost visits into fixable data.
Operational Leakage FunnelSee exactly where requests drop out before they become revenue.
KPI TieringStrategic, tactical and frontline KPIs — each owner sees what they control.
Client-Stream ViewPerformance by payer, partner and channel — not just in total.
Area Coverage ModelMatch staff, vehicles and demand by zone to cut delays.
Daily Operations DigestA one-page morning brief that drives action, not just reporting.

Lumina Toolkits — coming soon

Ready-to-use templates for healthcare operators who want to move faster.

  • Home Healthcare Operations Dashboard (template + KPI guide)
  • SOP & KPI Pack
  • Cost-to-Serve & Pricing Model
  • Course — Home Healthcare Operations: From Chaos to Command Center

Founder

Led by a physician who has run the operation.

“I have built healthcare services from zero, run them under real SLAs and fixed them when they broke. Lumina brings that experience to your organization.”

Dr. Hady Hedaya is a physician (MBBS, Alexandria University) and healthcare executive based in Saudi Arabia. He began his career in clinical practice and medical claims in Egypt before moving into healthcare management, where he has spent more than a decade turning complex operations into reliable, measurable services.

Over 12 years at Bupa Arabia (2014–2026) he progressed from Medical Pre-authorization Manager to Healthcare Operations Manager to Senior Executive Manager, leading and scaling Virtual Hospital Operations across five Saudi cities: rolling out digital-first care models including home healthcare, home labs and vaccination; applying AI and automation to operational workflows; managing partnerships with international providers and regulators; and driving KPIs through digital platform integration for 24/7 operational readiness.

Today he serves as Senior Director – Home Healthcare, leading development, operations, commercial expansion and digital transformation across home nursing, home laboratory, physiotherapy, doctor visits, vaccination, IV therapy, elderly and mother-and-baby care, medication delivery, corporate medicals and EMT coverage — including designing and building the operations portal his team runs on.

He founded Lumina Health Consulting to help healthcare organizations across the GCC and Europe do the same: close the gaps, digitize the work and grow.

  • Today

    Founder, Lumina Health Consulting

    Digital transformation, gap analysis, operations and business development advisory for healthcare entities.

  • Current

    Senior Director – Home Healthcare, Saudi Arabia

    Leading a multi-service home healthcare operation — B2B and insurance partnerships, commercial growth and its digital operations platform.

  • Advisory

    Member, GHA Board of Advisors (USA)

    Contributing healthcare operations and GCC market perspective.

  • 2021 – 2026 · Bupa Arabia

    Senior Executive Manager — Virtual Hospital Operations

    Led and scaled Virtual Hospital Operations: home healthcare, home labs and vaccination streams; AI and automation; partner and regulator management; 24/7 KPI-driven operations.

  • 2017 – 2021 · Bupa Arabia

    Healthcare Operations Manager

    Healthcare operations, strategic planning and service delivery.

  • 2014 – 2017 · Bupa Arabia

    Medical Pre-authorization Manager

    Medical pre-authorization and claims management.

  • 2012 – 2014 · Egypt

    General Practitioner & Medical Claims Adjuster

    Ministry of Health and Population; Loran Hospital.

Also studied positive psychology and organizational psychology (University of Sydney). Active educator and medical-content creator.

FAQ

Common questions

Do you only work with home healthcare providers?

No. Home healthcare is one area of deep expertise, but Lumina serves hospitals, clinics, laboratories, insurers, TPAs, healthtech companies and investors across the GCC and Europe.

Do you build the systems or only advise?

Both. We can design and deliver MVP portals, dashboards and automations quickly, or define requirements and manage your chosen vendor through to go-live.

How do you handle confidential and patient data?

We work on a need-to-know basis, sign NDAs as standard, and design every solution around privacy and data security. We do not need patient-identifiable data for most diagnostics.

Can you work remotely?

Yes. Most engagements are remote-first, with focused on-site visits when needed — across the GCC and Europe.

How is pricing structured?

Gap Analysis Sprints are fixed-scope and fixed-fee. Transformation programs and retainers are priced on scope and outcomes. You receive a written proposal after the discovery call.

Contact

Let's find your biggest gap — and close it.

Tell us about your organization and what you want to fix or build. We reply within one business day.

Please do not include any patient-identifiable information.