FounderLed by a physician who has run the operation.
“I have built healthcare services from zero, run them under real SLAs and fixed them when they broke. Lumina brings that experience to your organization.”
Dr. Hady Hedaya is a physician (MBBS, Alexandria University) and healthcare executive based in Saudi Arabia. He began his career in clinical practice and medical claims in Egypt before moving into healthcare management, where he has spent more than a decade turning complex operations into reliable, measurable services.
Over 12 years at Bupa Arabia (2014–2026) he progressed from Medical Pre-authorization Manager to Healthcare Operations Manager to Senior Executive Manager, leading and scaling Virtual Hospital Operations across five Saudi cities: rolling out digital-first care models including home healthcare, home labs and vaccination; applying AI and automation to operational workflows; managing partnerships with international providers and regulators; and driving KPIs through digital platform integration for 24/7 operational readiness.
Today he serves as Senior Director – Home Healthcare, leading development, operations, commercial expansion and digital transformation across home nursing, home laboratory, physiotherapy, doctor visits, vaccination, IV therapy, elderly and mother-and-baby care, medication delivery, corporate medicals and EMT coverage — including designing and building the operations portal his team runs on.
He founded Lumina Health Consulting to help healthcare organizations across the GCC and Europe do the same: close the gaps, digitize the work and grow.
- Today
Founder, Lumina Health Consulting
Digital transformation, gap analysis, operations and business development advisory for healthcare entities.
- Current
Senior Director – Home Healthcare, Saudi Arabia
Leading a multi-service home healthcare operation — B2B and insurance partnerships, commercial growth and its digital operations platform.
- Advisory
Member, GHA Board of Advisors (USA)
Contributing healthcare operations and GCC market perspective.
- 2021 – 2026 · Bupa Arabia
Senior Executive Manager — Virtual Hospital Operations
Led and scaled Virtual Hospital Operations: home healthcare, home labs and vaccination streams; AI and automation; partner and regulator management; 24/7 KPI-driven operations.
- 2017 – 2021 · Bupa Arabia
Healthcare Operations Manager
Healthcare operations, strategic planning and service delivery.
- 2014 – 2017 · Bupa Arabia
Medical Pre-authorization Manager
Medical pre-authorization and claims management.
- 2012 – 2014 · Egypt
General Practitioner & Medical Claims Adjuster
Ministry of Health and Population; Loran Hospital.
Also studied positive psychology and organizational psychology (University of Sydney). Active educator and medical-content creator.